Foundational Strategy
Foundational Strategy Session with groundwork in:
- Brand Name
- Mission Statement
- Values & Purpose
- Personality & Tone
- Vision & Goals
- Target Audience
- Competitor Analysis
- Social Media Audit
Visual Identity
Creating and organizing your:
- Logo & Favicon Suite
- 3 Color Palettes {Digital, Print, and Supporting Palette}
- Icons/Patterns,
- 3 Typographies {Main and Alternatives}
Social Media Collection
- Banners for 2 Channels
- 60 Posts with Captions (User Content/Generic)
- Social Media Calendar Set Up & Walkthrough
- Engagement Analysis
